project Snapshot
This project covered both brand creation and website development so the business could launch with a professional look and a clear way for customers to order. Brite Bows was a new company that needed a full brand identity and a website to start taking orders. The key requirement was building a simple ordering experience that still felt custom. The website needed to clearly explain the process, build trust, and make it easy for customers to submit the information required to create the gift.
- Role:Brand Designer and Web Designer
- Tools: Illustrator, Photoshop, WordPress, Canon T3i (for photos)
- Turnaround: 6 Weeks
- Outcome: A launch-ready brand and website that supports custom orders and reduces guesswork for customers
About Brite Bows
Brite Bows is a custom gift business that creates curated gift baskets and gift boxes. The brand solves a real problem: people want to give thoughtful gifts, but they do not always know what to buy. Brite Bows simplifies the process by using a questionnaire that helps the gifter describe the recipient, then turns those answers into a personalized gift.
The Challenge
Custom gifting can feel overwhelming for customers because they do not know where to start. The challenge was building a brand that feels trustworthy and friendly, and designing a website experience that makes “custom” feel simple instead of complicated.
The Goals
- Create a brand identity that feels polished, thoughtful, and gift-ready
- Build a website that explains the process clearly
- Create an order questionnaire that captures the right details without overwhelming the customer
- Support a smooth launch and make reordering easy later
The Deliverables
Final deliverables included a complete brand identity with logo and color palette, plus a website that includes an order questionnaire to capture customer details for custom gift baskets and boxes.
The Impact
Brite Bows launched with a professional brand and a website that makes custom gifting feel simple, guided, and easy to order.
THe Process
This is how we took BriteBows from an idea to a clear, usable brand system
Define
Clarified the brand’s promise, audience, and how the custom gifting process works from the customer’s point of view. Defined what the customer needs to provide and what Brite Bows handles.
Build
Created the visual identity building blocks, including logo and color palette, then applied those decisions to the website layout so the brand feels consistent across every page.
Refine
Refined the questionnaire flow and website content so it is clear, easy to complete, and does not ask unnecessary questions. Adjusted the site structure to make ordering feel simple and guided.
Launch
Delivered a complete brand and website system that the company can use to start taking orders, showcase gift options, and build consistency as the business grows.
Customer Profiles
These customer profiles are the people we built the BriteBows brand around, and they connect directly to the Define phase of the process by guiding the messaging.
Visual Identity and Design System
Bright Bow Blue
- #0086DF
- R0 G134 B223
- C78 M942 Y0 K0
GOLDEN GIFT
- #0FFD36C
- R255 G211 B108
- C1 M17 Y68 K0
RIBBON CORAL
- #F37356
- R243 G115 B86
- C0 M369 Y68 K0
MIDNIGHT PLUM
- #4F355A
- R79 G53 B90
- C73 M85 Y37 K29
WRAPPED MINT
- #49BDAA
- R73 G189 B170
- C66 M1 Y42 K0
