About E-Z Naillifter, LLC
E-ZNAILLIFTER, LLC is a product development consulting business with over a decade of experience helping ideas move from concept to reality. The company’s first proprietary product, the E-Z NAILLIFTER, is a precision-crafted, multi-functional nail tool designed to gently remove artificial nails while protecting the health of natural nails. Built to reduce the need for harsh chemical soaking, wrapping, or excessive filing, it offers a cleaner, safer approach to nail care. It also supports everyday grooming by keeping fingernails and toenails clean, pushing back cuticles, and removing dead skin, making it a practical staple in any manicure set.
About The project
E-Z Nail Lifter is a precision-crafted, multi-functional nail care tool created to gently remove artificial nails while protecting the health of natural nails.
The client, Darlene Willis, needed a full rebrand. Her original logo and marketing materials were dated and built in Microsoft Word. She needed a full rebrand because her original logo and marketing materials looked outdated and were built in Microsoft Word. The goal was to modernize the brand so it would attract the right consumer and support her push toward retail placement.
Role: Freelance Designer from concept to production-ready files
Deliverables: New logo and refreshed visual direction, business card, brochure, letterhead, envelope, flyers, and updated product packaging designed for stronger shelf presence.
Timeline: Developed over two years due to ongoing requests and expanding needs.
Impact: Increased engagement and stronger interest in positioning the product for retail stores.
Tools: Adobe Illustrator, InDesign, and Photoshop
