Hyatt Centric
Cimas Lounge Menus
project Snapshot
Hyatt Centric Memphis remodeled Cimas Lounge and needed new menus that matched the updated space. I was tasked with recreating and redesigning the breakfast, lounge, and lunch menus so they feel cohesive, easy to read, and on-brand for an elevated hotel experience. This project focused on menu redesign across multiple dayparts while keeping one consistent system and guest-friendly flow.
- Role: Lead Designer (Menu Design and Production)
- Timeline: 3 Weeks
- Outcome: A refreshed menu system designed to support readability, brand alignment, and a polished in-venue presentation
- Deliverables: Breakfast Menu for Cimas Lounge
About Hyatt Centric
Hyatt Centric is a modern lifestyle hotel brand designed around local culture and a curated guest experience. Cimas Lounge is part of Hyatt Centric Memphis and serves guests throughout the day, from breakfast to lunch to lounge service. Cimas Lounge needed updated menus that reflected the lounge remodel and improved the guest experience. The goal was not just to make the menus look better, but to create a consistent menu system across breakfast, lunch, and lounge that is easy to scan, visually elevated, and ready for print and daily use.
The Challenge
Menus have to do a lot at once. They need to look premium, match the space, and still be easy to read in real conditions like low lighting and quick ordering. The challenge was redesigning three menus with a consistent structure while keeping each one clear and functional for its specific service.
The Goal
Build a full brand foundation that could be executed at launch and built on over time.
- Create a cohesive menu system that matches the remodeled lounge
- Improve readability and scanning speed for guests
- Keep layout consistent across all menus while allowing each menu to feel intentional
- Deliver print-ready files suitable for hospitality use
The Tools
Adobe InDesign, Photoshop, Acrobat Pro
Menu Creative
Direction Keywords
- Clean, modern hospitality layout
- Simple and easy to read with strong hierarchy
- Stylish and elevated, minimal but not plain
- Hyatt-aligned and polished
- Memphis-rooted with subtle local character
- Riverfront energy inspired by the Mississippi
- Contemporary lounge feel with quiet confidence
- Intentional spacing and premium typography
